I don't eat mayo on anything - I'm a mustard girl all the way, spicy mustard more specifically. Mayo has always grossed me out. It's not about the calories, after all, when one consumes either mayo or mustard a large beef patty with cheese is typically involved as well. To me, mayo just looks like it immediately clogs arteries. To Jerry Murrell, founder of Five Guys Burgers and Fries, mayo is an essential part of his business philosophy.
When selecting all of the ingredients to be used in his burger chains, Jerry and his four sons (hence the name) tasted 16 different brands of mayonnaise. Now THAT is the kind of commitment to quality that provides for future success. Jerry serves only the highest quality ingredients, regardless of cost to the company. Using fresh instead of frozen meat not only costs Jerry, it costs his customers. The result? They don't care. Sales for 2009 topped out at $483 million. People would rather pay more for burgers made from the best that taste great.
It is Jerry's unwavering dedication to making sure his products taste good, his employees are treated well and his stores are clean that has launched Five Guys into the world of franchising that actually works.
Jerry simply knows how things should be done and doesn't compromise, something every small business owner should pay attention to whether they're just formulating their business plan or business strategy or they are preparing for a new product positioning. What aspect of the business are you passionate about? How do you believe things should be done? Take advice from others, yes, but stay true to your vision. Even if it requires you ingest far more mayo in one sitting than is natural.
What's one thing you have been committed to since starting your business or just starting your career? For more insight from Jerry Murrell, check out Inc. Magazine's 'How I Did It' piece highlighting one of the best burger chains ever.
When selecting all of the ingredients to be used in his burger chains, Jerry and his four sons (hence the name) tasted 16 different brands of mayonnaise. Now THAT is the kind of commitment to quality that provides for future success. Jerry serves only the highest quality ingredients, regardless of cost to the company. Using fresh instead of frozen meat not only costs Jerry, it costs his customers. The result? They don't care. Sales for 2009 topped out at $483 million. People would rather pay more for burgers made from the best that taste great.
It is Jerry's unwavering dedication to making sure his products taste good, his employees are treated well and his stores are clean that has launched Five Guys into the world of franchising that actually works.
Jerry simply knows how things should be done and doesn't compromise, something every small business owner should pay attention to whether they're just formulating their business plan or business strategy or they are preparing for a new product positioning. What aspect of the business are you passionate about? How do you believe things should be done? Take advice from others, yes, but stay true to your vision. Even if it requires you ingest far more mayo in one sitting than is natural.
What's one thing you have been committed to since starting your business or just starting your career? For more insight from Jerry Murrell, check out Inc. Magazine's 'How I Did It' piece highlighting one of the best burger chains ever.
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