How do you find and recruit new customers? Do you buy traditional advertising or offer special promotions for current customers to do recruiting for you? Do you rely on word of mouth from your most loyal followers?
Regardless of which strategy you have tapped to bring in new business - a clear approach must be identified concerning how you will put your company in front of customers and staying visible and top of mind for those making purchasing decisions.
Social media is steadily becoming a force to be reckoned with in terms of a marketing strategy plan. Using interactive mediums to connect with consumers and customers, encouraging their support of your brand is a valuable approach that is quick, inexpensive and effective.
This piece in Inc. positions Twitter as a resource to find and develop sales leads. How? One restaurant chain featured posted live links to coupons at specific locations where they wanted to see traffic spike. The real-time nature of Twitter increases the chance they'll actually be used.
Announce the release of new products on Twitter where you can also link to more details, post photos and best of all, instantly connect with customers to solicit feedback. Use the search function to see what people are saying about other products in your space, competitors or your company itself. How do key demographics perceive your industry? This is all valuable information you can quickly get a pulse on by being present on Twitter. And what better way to go after sales leads than to be equipped with the most recent conversations and information about your market?
Twitter also allows you to instantly connect with customers - find someone tweeting negative things about a product of yours? Tweet them back, in a friendly manner ask to know more about the issue they experienced and determine what you can do to correct it. You can actually solve a problem right as it happens. Imagine that.
So why not incorporate a Twitter campaign into your marketing strategy or possibly a product development plan or product development strategy? It can help to put a human face on your product or company, something today's business people and general consumers both crave. It can also encourage employee involvement, fostering feelings of goodwill toward the main operation as their voices are being given a platform from which to be heard.
And, bottom line is its free and you can spend as much or as little time 'joining the conversation' as you like.
Regardless of which strategy you have tapped to bring in new business - a clear approach must be identified concerning how you will put your company in front of customers and staying visible and top of mind for those making purchasing decisions.
Social media is steadily becoming a force to be reckoned with in terms of a marketing strategy plan. Using interactive mediums to connect with consumers and customers, encouraging their support of your brand is a valuable approach that is quick, inexpensive and effective.
This piece in Inc. positions Twitter as a resource to find and develop sales leads. How? One restaurant chain featured posted live links to coupons at specific locations where they wanted to see traffic spike. The real-time nature of Twitter increases the chance they'll actually be used.
Announce the release of new products on Twitter where you can also link to more details, post photos and best of all, instantly connect with customers to solicit feedback. Use the search function to see what people are saying about other products in your space, competitors or your company itself. How do key demographics perceive your industry? This is all valuable information you can quickly get a pulse on by being present on Twitter. And what better way to go after sales leads than to be equipped with the most recent conversations and information about your market?
Twitter also allows you to instantly connect with customers - find someone tweeting negative things about a product of yours? Tweet them back, in a friendly manner ask to know more about the issue they experienced and determine what you can do to correct it. You can actually solve a problem right as it happens. Imagine that.
So why not incorporate a Twitter campaign into your marketing strategy or possibly a product development plan or product development strategy? It can help to put a human face on your product or company, something today's business people and general consumers both crave. It can also encourage employee involvement, fostering feelings of goodwill toward the main operation as their voices are being given a platform from which to be heard.
And, bottom line is its free and you can spend as much or as little time 'joining the conversation' as you like.
Powered by Compendium Blogware
Comments for Tweet your way to new sales leads