Determining how much money to raise at any stage of a business is not always a crystal clear decision. There are many factors that come into play: how much money will we need until we're cash flow positive; what valuation will we receive today; if we only raise a portion of our need today, will we get a better valuation in the future; are these the right partners that can get us all the way through; do we think we can find "smarter money" down the road, are these the right terms and conditions and on and on...
CEO's are making decisions about what's best for the long-term viability for the organization balanced with the challenge of not giving up too much in return. As Yogi Berra would say, "It's 90% art and the other half is science." Or something like that.
The Wall Street Journal recently ran a story about Blowtorch Entertainment Corp, a San Francisco based company that had big plans to distribute entertainment content across the net, is nearly out of business. How could they raise $50 million last year and nearly be out of business? The answer is because their investors, largely hedge funds, are themselves going out of business or have had to pull back severely.
Blowtorch’s future is in doubt after the company’s undisclosed hedge fund backers, which provided the majority of capital in the form of debt, pulled out as the financial crisis took its toll.
“Our business plan was predicated on equity and debt,” Blowtorch Chief Executive Kelly Rodriques said. “Our debt effectively went away while we were working on our first couple projects and we just slowed everything down. We’ve kept it alive, but haven’t been doing any investing.”
Blowtorch’s story is an unfortunate case in which the company’s fate belonged to financiers instead of the leadership charged with executing the vision. Click here to read the full story at WSJ.com.
How can you avoid a similar fate? When our business consultants work with our clients on fund raising activities and the development of a corporate finance plan, we first build financial projections to try to determine how much capital is needed and what structure is best suited for the business. We also consider the condition of the market, the strength of the investor(s), the cash burn in the business, and confidence that management has in the execution of its strategic and business plans.
We would also typically steer our clients away from "committed" or "pledged" funds and instead opt to bring the money into their account or into an escrow fund. This should help avoid a situation like Blowtorch that thought it had $50 million when it in fact had something significantly less and was unable to execute its plans.
If you are wrestling with these issues, contact Milestone Advisors, an Indianapolis consulting firm that provides management accounting, corporate finance, and business strategy services to CEO's just like you.