Under the impression that Linkedin is really a site just for people looking for jobs? Do you find it a little boring? That makes two of you. Ann Handley recently admitted in a MarketingProfs newsletter that for a long time, that's the way she viewed the networking site.
Guess what? You both might be wrong.
As she says in the note, "It's a happening place. It has more than 60 million members in over 200 countries, on all 7 continents. Execs from every Fortune 500 company are there. And 81% of business-to-business marketers use LinkedIn."
That changes things a bit, making it a place you and your company need to be. Do you have a company page and an established presence on Linkedin? Take a look at the case studies the brilliant folks at MarketingProfs have put together to show success stories for different uses of the forum.
Linkedin can give your company a valuable presence online, it can be used as a part of your marketing strategy plan to get in front on clients or as a part of an overall business strategy plan (think start up phases), it can even be used to survey people for either customer service or market research services.
Either way you look at it, you should be jumping on there!
Guess what? You both might be wrong.
As she says in the note, "It's a happening place. It has more than 60 million members in over 200 countries, on all 7 continents. Execs from every Fortune 500 company are there. And 81% of business-to-business marketers use LinkedIn."
That changes things a bit, making it a place you and your company need to be. Do you have a company page and an established presence on Linkedin? Take a look at the case studies the brilliant folks at MarketingProfs have put together to show success stories for different uses of the forum.
Linkedin can give your company a valuable presence online, it can be used as a part of your marketing strategy plan to get in front on clients or as a part of an overall business strategy plan (think start up phases), it can even be used to survey people for either customer service or market research services.
Either way you look at it, you should be jumping on there!
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