Involve bloggers in your specific industry who are already established and have a regular following. Once they begin linking to you, their much larger audience will get curious and click through to what you're saying. It also gives you instant credibility. Getting someone's attention who has the right amount of influence won't be easy. It may take time to develop a thoughtful, comment-provoking post but the results warrant the extra effort.
Use all other social media avenues to promote your blog and great posts. Whenever something new goes up, link to the post on Twitter, alert your fans on your Facebook page, etc. Each individual has their own specific preferences, some people spend more time on Facebook than others, some hate Twitter. Putting your news and name across the boards will recruit the greatest amount of readers.
Want others to link to you? A snappy, intelligent headline that strikes people as they scan the page will garner the interest that leads to the extra step of not only reading your post, but passing it along to others. The best promoters of your blog are unbiased third parties. People will trust them as they have nothing to gain by sharing your news.
Promote your blog offline. Put a link to it on your business cards and incorporate that into your letterhead, mention it in business meetings and add it to your PowerPoint presentations.
I think we all believe in the power of blogging by now. Use your posts to promote your company, introduce a new product or service, share news and provide potential clients or customers with a great resource for information (useful).
Incorporate blogging as well as your favorite best practices into your business strategy, new product development strategy, marketing communication and much more.
Use all other social media avenues to promote your blog and great posts. Whenever something new goes up, link to the post on Twitter, alert your fans on your Facebook page, etc. Each individual has their own specific preferences, some people spend more time on Facebook than others, some hate Twitter. Putting your news and name across the boards will recruit the greatest amount of readers.
Want others to link to you? A snappy, intelligent headline that strikes people as they scan the page will garner the interest that leads to the extra step of not only reading your post, but passing it along to others. The best promoters of your blog are unbiased third parties. People will trust them as they have nothing to gain by sharing your news.
Promote your blog offline. Put a link to it on your business cards and incorporate that into your letterhead, mention it in business meetings and add it to your PowerPoint presentations.
I think we all believe in the power of blogging by now. Use your posts to promote your company, introduce a new product or service, share news and provide potential clients or customers with a great resource for information (useful).
Incorporate blogging as well as your favorite best practices into your business strategy, new product development strategy, marketing communication and much more.
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